Black Friday, Super Saturday, Cyber Monday—the holiday season doesn’t lack shopping days. Add those to the definitive boost in customer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter.
However, a joyous bumper season doesn’t occur by accident. A complete and thoughtfully crafted digital marketing strategy is essential to improve sales.
By the end of this article, you’ll have an arsenal of strategies you can execute to make your material or allegorical cash register sing merry Christmas.
Why the Holidays Are the Finest Time for Digital Marketing Victory?
Online shopping will be just as pivotal for customers this joyous season as last year. In 2020, online sales during the holiday period counted $186 billion, and Cyber Monday was the most noteworthy online shopping day in U.S. history. This year, the five days between Thanksgiving and Cyber Monday are hurled to increase by 14 per cent compared to 2020.
The mere demand for online shopping makes the holiday period one of the best times to pitch a new digital marketing plan. Still, competition between labels also makes an adequate approach necessary.
It’s essential to present a robust digital campaign given the potential tendency for customers to seek out the kind of in-store occasions they skipped out on in 2020. Research shows that 70 per cent of consumers convey their shopping journey involves online marketing touchpoints.
Digital Marketing Holiday Tips and Tricks
Alright, with all the background information, use these five digital marketing holiday tips and tricks to ensure a holly-jolly holiday season.
Start Early and Have a Strategy
The best holiday digital marketing strategies start months before the festive season. Put another way: Start now if you haven’t already started planning your strategy.
By the time you’re reading this, most customers will already have started shopping.
Whenever you begin, making a plan is essential. Try to wing it during the holiday season, and you’ll be outmatched by opponents who have had their campaigns set up and planned months.
Planning your process doesn’t have to be problematized.
Start by tracing the goals you want to reach and the tactics you intend on using. Next, list all the support you need to create and the marketing funnels to build. Finally, make a realistic timeline rearward from the day you want to pitch. Breaking your holiday digital marketing plan drives up in this way will help guide you on exactly how much work needs to be done and how to make the most profitable use of your term.
Create Email Campaigns
Email marketing yields on average $36 for every $1 spent, making it the highest producing marketing channel. It’s a no-brainer to retain email in your digital marketing strategy.
Unfortunately, almost every other brand has it in their strategy, too.
That’s right; it’s not only you who gets flooded with offers during the holidays. From November ahead, everyone’s inboxes start overflowing with special offers, Black Friday deals, and holiday greetings. Not sending emails isn’t a choice. If you don’t grab your audience’s attention, your competitors will, indeed. Your job is to make your emails highlight in a sea of sales notifications.
So, don’t forget Email marketing tips!
Try Brand New Platforms
Ever been drawn to run a campaign on Instagram Live or TikTok? Do not wait for the New Year to make a difference; try a new marketing channel this holiday season.
While it can be encouraging to stick to the channels you know, there’s no promise they’ll be as practical as they always have been. The move away from Facebook’s suite of apps towards newer venues.
Establishing a campaign on a new platform may seem daring, but if you treat it like experimentation, then it doesn’t matter if you fail. Better still, there’s every chance you’ll hit it out of the park and discover a profitable platform you can promote for years to come.
Make a Plan for Long-Term Success
If your brand awareness ads are booming, you’re going to have a lot of people visiting your website. Hopefully, most of them will create a purchase. If they don’t, you’ll want to discover ways to target them throughout the rest of the year to ensure that initial advertisement spend wasn’t wasted.
With retargeting ads on Google and Facebook’s ad network, you only serve ads to people who visited your site earlier. This is a highly cost-effective ad strategy and one of the most acceptable ways to uphold your brand top of mind nicely into the New Year.
Use Paid Campaigns to Increase Awareness
While I’ll always acknowledge SEO should have a prominent standing in any marketing campaign, the time-sensitive essence of the holiday season makes Pay-Per-Clicks ads necessary. Run awareness-based campaigns on every effective paid ad channel. I’d recommend Facebook, Google, and Instagram at a minimum, but feel free to promote on any medium you think is suitable for your audience.
Be thoughtful with your budget. Initially, you’ll like to make sure you spread your budget across the entire holiday season. While it’s tempting to front-load your budget and catch customers as early as possible, consumers may not be willing to purchase at the start of November.
You’ll need to execute a tandem of strategies to ensure this.
First, account for higher expenses the closer you get to Christmas. Since retailers know that customers are more likely to make purchases later in the season, CPCs become more costly, too.
Second, get rid of any campaigns that aren’t functioning by the end of November. That way, you can save your budget for campaigns that transform.
Digital Marketing Holiday Tips Conclusion
The holiday season is teeming with possibilities, and there’s no deficiency of digital marketing strategies you can use to make 2021 your best till now. It’s all about getting together with a movement that works for your brand.
Start by executing one or two of the approaches We’ve listed above, then make sure you’re doing everything you can to enhance your modifications. Finally, learn how to keep your sales high after the holiday pinpoint.
Visit our website and book a free consultation to set up your customised holiday season digital marketing strategy.