While many Content Management System (CMS) platforms exist, HubSpot CMS stands out as a powerful and user-friendly solution specifically designed for marketers. Unlike traditional CMS platforms that often demand technical expertise and complex integrations, the HubSpot Content Management System offers a seamless and integrated experience, enabling marketers to create, manage, and optimise their websites with ease.

At Team Cloudsource, we've helped numerous businesses harness the full potential of HubSpot CMS to create high-performing websites that deliver results. In this comprehensive guide, we'll explore the Top HubSpot CMS features you should be using to maximise your website's impact and achieve your marketing goals. We'll also delve into why we use HubSpot CMS over other platforms, highlighting its unique advantages. Consider this your roadmap to mastering the HubSpot website builder features and achieving optimal content management system performance.

1. Build HubSpot Website Pages Without Developer Help

The HubSpot drag-and-drop editor lets marketers create website and landing pages visually, without touching a single line of code. Built directly into HubSpot CMS, this editor streamlines web design so marketing teams can move faster without relying on web developers for every change.

Why it's essential:

• Code-free page building: Users can launch new website or landing pages in minutes with no developer intervention.
• True WYSIWYG (What You See Is What You Get) editing: Visualise layout and styling instantly as you build.
  Built-in mobile responsiveness: Every layout automatically adapts to tablet and mobile screens.
• HubSpot templates: Use drag-and-drop themes and templates to maintain brand consistency across the site.

How to use it:

• Use the drag-and-drop editor inside the Website Pages or Landing Pages tool.
• Add and rearrange content blocks like images, CTAs, forms, and rich text modules.
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• Customise modules using the built-in style panel.
• Preview pages in real time and A/B test (split testing) layouts to optimise for conversions.

2.  Personalise Website and Email Content Based on User Data

HubSpot’s Smart Content enables marketers to show different versions of website or email content based on a visitor’s lifecycle stage, location, device type, list membership, or past interactions. It's natively built into HubSpot CMS and Marketing Hub, no additional tools or plugins required.

Why it's essential:

• Dynamic targeting: Tailor headlines, CTAs, and page content to match visitor attributes or behavior tracked in your HubSpot CRM.
• Cross-channel consistency: Use Smart Content in web pages, landing pages, emails, and CTAs, keeping messaging aligned across touchpoints.
• Boost conversion rates: Serve more relevant content based on CRM segmentation and increase engagement across the funnel.

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3. Built-In SEO Optimisation Within HubSpot CMS

HubSpot CMS includes built-in SEO tools to help you improve your site’s visibility in search engines, no need for third-party plugins. From real-time SEO recommendations to integrated keyword tracking, HubSpot empowers marketers to optimise pages directly within the content editor.

Why it's essential:

• On-page SEO guidance: HubSpot highlights missing alt text, poor meta descriptions, and other SEO gaps in real-time as you build your pages.
• Topic clusters: Use HubSpot’s SEO tool to organise content into clusters around pillar pages, boosting search authority.
• Content strategy integration: Link your blog, landing pages, and web pages to a unified content strategy tied to SEO goals.
• Google Search Console sync: Connect your HubSpot account to pull in performance metrics directly from Google.
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• 4. Integrated Blog: Manage Your Entire Blog Within HubSpot CMS

The HubSpot blogging tool enables you to create, optimise, and publish blog content directly within your CMS, no integrations required. With built-in SEO tools, scheduling features, and CTA modules, it’s your all-in-one platform for inbound content.

Why it's essential:

• SEO-friendly publishing: Optimise headlines, meta tags, and images in real-time with HubSpot’s SEO assistant.
• Lead conversion tools: Embed HubSpot forms and CTAs in your blog posts to convert readers into leads.
• Performance tracking: Measure post views, submissions, bounce rates, and more, all in the same platform.
• Smart content: Personalise blog content for known contacts or segments using HubSpot's smart rules.
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How to use it:

• Go to Marketing > Website > Blog and create a blog or import your existing one into HubSpot.
• Use the editor to draft posts, apply featured images, and insert inline CTAs.
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• Schedule posts for future publication or publish immediately.
• Analyse blog performance using the Analytics Tools under Reports > Analytics Tools.
  

• 5. Create High-Converting Pages with Built-in Templates and Tools

HubSpot’s Landing Pages tool lets you launch targeted, conversion-optimised pages using pre-built templates and custom modules, all without needing developers. Fully integrated with HubSpot’s CRM, landing pages automatically associate leads with campaigns.

Why it's essential:

• Conversion-focused design: Access a library of professionally designed, mobile-responsive templates optimised for conversions.
• CRM integration: Automatically track and segment leads generated from landing pages into your HubSpot CRM.
• Smart content and A/B testing: Personalise content and test variations to improve performance over time.
• Pre-filled forms: Use progressive profiling and smart fields for better user experience and higher form completion rates.

How to use it:

• Head to Marketing > Landing Pages to create a new page.
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• Select a template, add rich content, and embed a HubSpot form or CTA.
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• Use the built-in A/B testing feature to test different variations.
• View engagement metrics like submission rate and bounce rate in Performance Analytics.

6. Capture Leads and Sync Data Instantly with HubSpot CRM

HubSpot’s Forms tool allows you to create, customise, and embed forms anywhere on your website or landing pages, no coding required. All form submissions are automatically synced to your HubSpot CRM for seamless contact management.

Why it's essential:

• Lead capture: Convert anonymous visitors into known contacts with flexible, easy-to-create forms.
• Progressive profiling: Use smart fields to gather new information each time a contact fills out a form.
• Instant CRM sync: Every form submission creates or updates a contact record in your CRM.
• Automation-ready: Trigger workflows, lead scoring, and follow-up emails based on form submissions.

How to use it:

• Go to Marketing > Lead Capture > Forms and select a form type (standalone, pop-up, embedded).
  Add standard or custom properties from your CRM as form fields.
  Use conditional logic to tailor fields based on prior answers.
  Embed forms on HubSpot pages or external sites using the generated embed code.

7.  Gate Premium Content with HubSpot Memberships

The Memberships feature in HubSpot CMS allows businesses to restrict access to specific website content based on contact lists, enabling exclusive areas for members, clients, or subscribers. Ideal for delivering gated content, customer portals, or paid access programs.

Why it's essential:

• Gated content access: Limit access to web pages based on HubSpot lists or lifecycle stages.
• Client portals & resource hubs: Offer exclusive resources, training libraries, or onboarding content.
• CRM-driven permissions: Personalise access using HubSpot contact properties, no third-party login system needed.

How to use it:

• Go to Settings > Website > Pages > Memberships to enable the feature.
• In the page editor, click “Restrict access” and select the appropriate list(s) of contacts.
• Use HubSpot forms or workflows to automatically assign contacts to access lists.

Note: HubSpot’s native memberships are list-based and don’t include payment gateways, external systems like Stripe can be integrated using custom code or APIs.

8. A/B Testing: Test What Works With Built-In A/B Tools

HubSpot’s A/B testing capability is built into its landing page and website tools, letting you test variations of your content, such as CTAs, images, or copy-to optimise for higher conversions.

Why it's essential:

• Easy split testing: Test individual page elements or full page versions without needing developers.
• Integrated analytics: View test results directly within HubSpot to quickly see what’s working.
• Improve conversion rate: Use results to iterate and improve landing page performance.

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9. Monitor Site Performance with HubSpot's Built-In Reporting

HubSpot’s analytics and reporting tools give marketers a full view of their website’s performance, from page views to conversions. With CRM integration, every visitor interaction can be tied to actual leads and revenue.

Why it's essential:

• Custom dashboards: Build dashboards tailored to marketing, sales, or web performance KPIs.
• Contact-level insights: Track which pages contacts visit before converting.
• Attribution reporting: Understand which channels and pages contribute most to conversions.

How to use it:

• Go to Reports > Dashboards and create a new dashboard or customise an existing one.
  Use Web Analytics Reports to monitor bounce rate, sessions, and time on page.
• Dive into Traffic Analytics to evaluate performance by source, device, or geography.
• Leverage Campaign Analytics to assess ROI across email, landing pages, and ads.

10. Extend HubSpot CMS with Over 1,000+ App Integrations

With the HubSpot App Marketplace, you can connect your CMS to tools like Salesforce, Stripe, WordPress, Google Ads, Shopify, and more, creating a seamless, integrated marketing stack.

Why it's essential:

• Centralised data: Sync contact, deal, and engagement data between HubSpot and third-party tools.
• Marketing automation: Trigger workflows based on activity across connected platforms.
• Website personalisation: Use synced data to deliver dynamic content based on external behaviors.

How to use it:

• Visit the App Marketplace inside your HubSpot portal.
• Browse by category (e.g., CRM, eCommerce, analytics) or use the search bar to find specific tools.
• Click “Connect App” and follow the steps to authorise integration.
• Configure sync settings or automation rules based on your business needs.

Team Cloudsource: Your Partner for HubSpot CMS Success

Choosing the proper CMS is a critical decision for your business. Why use HubSpot CMS? Because it empowers marketers to build high-performing websites that drive results, without requiring technical expertise. At Team Cloudsource, we possess the knowledge and experience to help you harness the full potential of HubSpot CMS, enabling you to achieve your business objectives.

We offer a range of services. Contact us today to discover how we can assist you in creating a website that attracts, engages, and converts visitors into loyal customers. Let us help you master these Top HubSpot CMS features and see the difference a powerful, marketer-friendly CMS can make.

FAQs

• Is HubSpot CMS suitable for businesses without a technical team?

Yes! HubSpot CMS is designed for marketers and content creators, offering drag-and-drop tools, pre-built themes, and a user-friendly interface that doesn’t require coding knowledge.

• Can I use HubSpot CMS if my website is already on another platform?

Absolutely. You can either migrate your site to HubSpot CMS or host specific pages (like landing pages or blogs) within HubSpot while maintaining your main site on another platform.

• How does HubSpot CMS support SEO optimisation?

HubSpot CMS includes built-in SEO tools that provide real-time optimisation tips, keyword recommendations, and on-page SEO suggestions, all directly within the content editor.

• What’s the difference between HubSpot CMS and traditional website builders?

Unlike traditional CMS platforms, HubSpot CMS is fully integrated with marketing, sales, and CRM tools, enabling you to personalise content, track user behaviour, and optimise performance across the entire customer journey.

• Is HubSpot CMS secure and scalable for growing businesses?

Yes. HubSpot CMS offers enterprise-grade security, 24/7 threat monitoring, and automatic updates. It’s built to scale with your business, supporting everything from startups to large global brands.