When you are a household name like Yakult Malaysia, data is not the problem.
The real challenge is structure.
Yakult was running campaigns, competitions, registrations, and customer engagement initiatives across multiple digital tools. Forms were active. Feedback was being collected. Ads were running. Contacts were growing.
But without a centralised system and proper HubSpot contact database cleanup, that data was difficult to trust and even harder to activate.
That is when Yakult Malaysia partnered with Team CloudSource.
Yakult had nearly 200,000 contacts collected over time. On the surface, that sounds like a marketing asset. In reality, it became a data management challenge.
Some email addresses and phone numbers were incomplete. Duplicate records. Inconsistent naming conventions. Contacts collected through third-party forms. No unified HubSpot contact segmentation strategy. Limited visibility into campaign engagement.
This is a common scenario in enterprise environments. Large database management projects in HubSpot are not about collecting more contacts. They are about cleaning and structuring what already exists.
Yakult needed clarity. They needed to learn how to properly clean HubSpot contacts. They needed segmentation that made sense. They needed a HubSpot contact activation strategy to enable marketing to perform better.
Success for Yakult meant creating a single source of truth for marketing data and customer feedback. It meant performing proper HubSpot data cleansing before attempting any large-scale activation.
The team wanted to know the best way to segment large HubSpot database records by language, region, age group, and engagement behaviour. They wanted structured multilingual feedback surveys. And they wanted visibility into campaign performance across platforms.
In simple terms, they needed hubspot crm for large contact lists that could actually be trusted.
Ali worked closely with Yakult’s leadership team to align the project with long-term marketing visibility and operational efficiency goals. Jameel led the hands-on implementation, guiding the marketing team through data cleanup, segmentation logic, and automation setup.
We approached this as a step by step hubspot data cleanup process.
First, we migrated the existing database into HubSpot. Then came the difficult but necessary work. We identified duplicates and developed strategies to remove duplicate contacts in HubSpot without losing valuable engagement history. We standardised naming conventions and rebuilt core properties.
Many organisations ask how to clean 200k contacts in HubSpot. The answer is structure, patience, and segmentation logic. It is not a one-click solution.
We also educated the team on common HubSpot data hygiene mistakes, such as importing inconsistent fields, creating overlapping lists, and failing to define lifecycle stages clearly.
Once the database was clean, we moved into enterprise HubSpot data segmentation.
We built smart segmentation frameworks based on region, language preference, age groups, and campaign engagement. We clarified hubspot smart lists vs active lists usage so that the marketing team understood when to use dynamic criteria versus static filters.
This clarity was critical.
Segmentation is not just an organisation. It directly impacts performance. When done correctly, segmentation improves email performance by ensuring the right message reaches the right audience in the right language.
For Yakult, that meant structured communication tailored to audiences in Bahasa Malaysia, English, and Chinese.
HubSpot Marketing Hub and Service Hub were implemented to unify campaigns and customer feedback.
We integrated Meta ads, WhatsApp, SKALE, and Yellow.ai to ensure that campaign and communication data flowed into one central system. Instead of scattered reports, Yakult gained a consolidated dashboard view.
Multilingual customer feedback surveys were built inside HubSpot Service Hub. For the first time, responses were not just collected but analysed in a structured and reportable way.
This shifted Yakult from reactive feedback handling to strategic insight generation.
What to Expect in the First 30 Days of HubSpot Implementation
The transformation was not just technical. It was operational.
Yakult gained a centralised view of marketing campaigns, customer data, and survey responses. Data quality improved significantly. Duplicates were reduced. Incomplete records were corrected. Segmentation became meaningful.
Marketing teams could finally activate contacts confidently. Engagement tracking improved. Reporting became reliable.
As Lim S.L. shared, it was a pleasure collaborating closely despite tight timelines. Zulkiflee highlighted how the partnership went beyond setup and helped maximise overall HubSpot usage.
That is what a true hubspot contact activation strategy looks like. Clean data. Clear segmentation. Practical enablement.
Why Teamcloudsource is the Best Partner for Your HubSpot Journey
We focused on hygiene before activation. We respected existing operational tools and integrated rather than disrupted. We prioritised training to ensure long term sustainability. And we treated data not as a technical task but as a strategic asset.
For enterprise brands managing large contact databases, the question is not whether you have enough data.
The question is whether you can trust it and use it.
If your organisation is struggling with segmentation, duplicates, or disconnected marketing tools, a structured HubSpot approach can turn your database into a growth engine rather than a liability.
Because clean data is not just good practice. It is good business.